iqos
During my time at Philip Morris International, I launched multiple websites and eComm products for their ‘smoke free’ brand, IQOS. I managed the launch of UK IQOS Iluma, as well as the IQOS app in Japan.
Key Responsibilities:
- Research on regulations and legal requirements
- Competitive analysis
- User stories
- Product road mapping
- Features prioritisation
- A/B testing
- Third party collaboration (Accenture)
- Project management
Results: The app was a success in Japan. The Iluma IQOS product became the leading no-smoke preference in Japan. In the UK, Iluma also had a successful introduction to the market. Both ventures led to an increase in sign-ups for the IQOS Club by 15% and 7% respectively.
