nightkey
I initiated the launch of a new social app for Night Key. My responsibilities included user research and competitive analysis. I worked closely with our design, UX research and customer experience teams to build business requirements
Key Responsibilities:
- Creating a vetting process which helped to promote the idea of exclusivity
- Prioritisation of key features for initial launch and creating a product backlog for the next quarter post-launch
- Product road mapping
- Collaborating with UX designer to build brand identity
- User research via a survey for existing customers
- User stories
Results: Branding and the trust built from the application process encouraged established private members clubs like Soho House, Home House and Gaucho to feel confident with collaborating with Nightkey. The business relationship between NightKey and top establishment drew in a new cohort of users. During my time working on this product downloads increased by 35%
